«Individuals and communities preferentially attend to and learn from more successful or prestigious groups. This causes social norms and beliefs to diffuse from more succcessful groups to less successful ones and can drive the spread of more competitive institutions. However, since people often cannot distinguish what makes a group successful, this also results in the transmission of many norms and practices that have nothing to do with success, including things like hairstyles and music preferences.»
Henrich (2020), p. 97.
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